This was a frustrating method for me because any site with either the words "facebook" or "my space" is blocked by out district, so I wasn't even able to read the articles about using these sites. So basically, none of these options are available to the librarians in our district. The end.
I was able to read the articles about using Twitter, and as an advertising media I think it could be very useful for libraries with patrons who are old enough to carry cell phones. Short and sweet is always good in my book both as a writer and a reader.
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